Digital Signage Archive Page 3 of 3

Augsburger Allgemeine Customer Center

Initial Situation

On the 1st of July 2022 Augsburger Allgemeine opened its new world of experience. Mediengruppe Pressedruck, as a modern and trendsetting organization, presents its new concept at a special location directly at the Augsburg Town Hall Square. The new store invites to experience media as well as service and trading offers in a new way and supports contact to regional people. It presents itself as a central meeting point for readers, listeners, viewers and business partners.

The first touchpoint to the core medium, the Augsburg daily newspaper, is directly in the entrance area. A double-sided stele was installed in the display window. The screen informs passersby about current activities. On the inside it offers an interactive touch screen. Here the visitor can read the current Augsburger Allgemeine newspaper edition, get information about offers and events as well as the single Media Group organizations. Among other things the local television program is broadcasted via an additional number of eight screens in different positions. The new premium sound equipment in the store with high-quality hardware ensures professional acoustics.

Tickets, special regional gift ideas as well as personal reader service is offered in the central sales area. Current events and product offers are digitally displayed on three screens in portrait format and invite to participate in upcoming events or to do some shopping.

The media lounge is a new area, which invites to dialogue: for interviews and discussions with the editorial departments, for lectures and seminars or even podcasts and live formats. According to the motto “From the region, for the region”, the new world of experience continues to offer the familiar personal customer service and will be supplemented with an optimal network to all media services of Augsburger Allgemeine.

Project Description

The multi-media store concept in Augsburg was installed within 5 days. Our experienced team of solution designers, technicians and installers mounted, implemented and tested a complete solution of technical equipment in the new world of experience.

Installation of a total of ten screens, one projector, eleven premium sound speakers with subwoofer and the corresponding central technology as well as media technology with microphones and mixing console was organized hand in hand.

The components were smoothly integrated into the framework of our partner Ladenbau Balzer from Gersthofen and result in an optically perfect concept. The customers are addressed by the screens at various touchpoints in the store. An individual concept with interactive touch screen was developed and programmed for the double-sided screen in the display window.

The Bose premium speakers were strategically planned and installed throughout the new store. The additional Subwoofer ensures an overall high-quality sound experience. Various devices, among others Apple TV, may be connected to the system and broadcasted via the regular sound system. Control is possible via flexible web surfaces (Audac Touch). The new location offers perfect surroundings for events, performances, moderations or TV shootings at any time.

Thanks to the cooperation with our partners, we were able to offer the new customer center of Augsburger Allgemeine an entire multi-media concept on 290 m²: from hardware, individual software solutions and media technology to the entire installation and implementation – all from one source.

Hardware

Screens

3 x Samsung QM65R
1 x Samsung OM55N
1 x Samsung QH55R
1 x Samsung QM55R-T
3 x Samsung QH43R
1 x Samsung QB24R

Premium Sound

11 x Bose ceiling installed speakers
1 x Bose Subwoofer
Amplifier: Audac

Projector

1 x Panasonic PT VMZ50

Media Technology

Microphone: Sennheiser
Mixing console: Yamaha

Programming / Processing

Interactive Touch Screen

Here a view on the interactive touchscreen in the display window:

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Customer Comments

„We are happy to have found a strong regional partner for our world of experience with echion AG. From the project start to the complete installation echion AG provided complete commitment and the highest level of motivation. We are entirely happy with the completed solutions and would work again with echion AG at any time.”

Holger Böhmeke, Management Marketing and Business Development, Augsburger Allgemeine

Partner Comments

„echion AG with its visual and auditive instore solutions perfectly completed our store concept and design. The joint communication during the project, analysis of the various touchpoints and the resulting ideas were creative, highly professional and the cooperation was a pleasure for us. The work quality and reliability during realization of the project is extremely important to us as well as to the echion AG team. For this reason, our cooperation was absolutely trustworthy from the beginning and resulted in an amazing symbiosis. We are looking forward to future joint ventures!”

Robert Schechinger, CEO, Ladenbau Balzer Gersthofen

Digital Signage LLOYD

Initial Situation

Echion AG has been taking care of company LLOYD in the field of audio since 2009 and is broadcasting its program in approx. 30 stores now. In the year 2022 LLOYD decided to modify the existing digital signage equipment in seven LLOYD stores to echion AG technology and systems as well. A flexible content management system enabling LLOYD to book and manage the delivered contents themselves without losing any time, was one important requirement on the new system.

Project description

The screens in the LLOYD stores are well integrated into the store construction based on an extensive central store concept to show a uniform picture of the digital signage touchpoints in the stores. We checked the existing screens on these touchpoints such as the shop window or in the areas of premium furniture and the sneaker wall and equipped them with our echion video player. Preparation was made in cooperation with LLOYD and the responsible store construction company.

Besides modification of existing screens in six stores, a completely new screen was installed in the Munich store. This screen is an additional eye-catcher in the area of premium furniture in the newly opened store. Conceptual design was also based on the LLOYD store concepts in cooperation with the external store construction company.

It is planned to equip more LLOYD stores with the echion AG screens and software solutions.

Content

The echion own content management system, the “echion Manager“ fulfills the requirement of a flexible, self-controllable management tool. After a briefing and training in the system, LLOYD can now easily and simply book and manage its own contents on the screens.

Customer Statement

“We as LLOYD are very happy to have a competent and reliable partner with echion AG by our side.”

Marcus Grünhagen, LLOYD Shoes GmbH

Siemens “The Wings”

Initial Situation

The four sculptures ”The Wings“ were designed by the American architect and artist Daniel Libeskind. The sculptures with a matted aluminum finish measure 10 meters in height and weigh 15 tons. They symbolize an “Innovation Bridge“ between historically significant sites of company Siemens and the world. For the first time “The Wings” were displayed at Expo 2015 in Milan.

Integrated in the surface are thousands of LEDs, which allow graphic animation and refer to the topic of digitalization.

Today the sculptures are located at different significant Siemens sites to illustrate the enterprise’s interconnectivity: One sculpture is in front of the corporate headquarters in Munich, another at the largest site of the group in Erlangen, one in Berlin and the last one in front of the Siemens headquarters in Italy, in Milan.

Installation

echion AG accompanied the move of three sculptures to Germany and took over technical support for the wing LEDs in Munich and Berlin at this point. In addition to LED hardware, echion’s service includes the Wallwashers, which provide for a modern Wing light concept. It can be individually controlled and adapted.

Content

The Wing content is also created by company echion: By means of a pattern the desired contents are established to fit the LED matrix and then logged in. The impressive sculptures are perfectly complemented by the fitting content and serve as an ideal platform to optically take up also special events. Furthermore, the content concept can be advanced and perfected with interactive elements.

Hardware

Traxon LED-Strings
Pixel distance 5 cm – 1.50 m

Instore concept Wohn Schick

Initial Situation

The extensive conversion of the Wohn Schick headquarters in Haigerloch-Owingen, on more than 3.000 square meters, marks the beginning of an omnichannel shopping experience for customers of the future. echion AG was able to participate in the new concept of Wohn Schick, concentrating on the audio sound reinforcement – premium sound and digital signage with separate screens and video walls. In addition, in-store radio has been repositioned in stores to present customers with a coordinated mix of advertising, entertainment, and information.

Project description

Since December 2021, echion Corporate Communication AG has been equipping the furniture stores Wohn Schick and K-Markt with the entire range of in-store media. This includes the implementation of in-store radio with royalty-free music and editorial contributions such as spots and infotainment. Another profitable aspect involves digital signage touchpoints with high-quality video animations on various video walls. The solutions provided by echion perfectly supported and complemented the brands Wohn Schick, K-Markt and the new customer journey.

Music Formats

When designing the individual music format, the primary focus was the Wohn Schick brand and the new brand image during the relaunch. Among other things, suitable adjectives and emotions were determined for slogans such as “a piece of design” and then translated into music styles.

As part of the comprehensive target group analysis, the visitors of Wohn Schick could be divided into three main groups. Adapted to the target groups, three broadcast clocks were created, whose music styles are precisely adapted to the respective visitors during the day and their interests.

The target group which visits Wohn Schick mainly in the morning and attaches importance to sustainability, quality and craftmanship, is treated with a musical mix of lounge, jazz, and classics. In the further course of the day, the target group of families, who value comfort and a home feeling, are addressed by a mixture of RnB Soul, Singer-Songwriter, and classical sounds. The younger, working target group usually visits Wohn Schick in the evening and selects furnishings mainly according to their design and variety. This target group is musically addressed by the genres RnB Soul and Softhouse in combination with Lounge and classics.

The target group of K-Markt was also analyzed separately and translated into a musical direction with two broadcast clocks, tailored to the visitor groups in the morning and afternoon.

Hardware

Hardware Audio Wohn Schick Owingen:

1 Giada audio player
64 Bose speakers
4 Ecler amplifiers
1 Ecler audio matrix

Hardware Video Wohn Schick Owingen:

17 Giada video players
12 Philipps video wall monitors
21 Peerless PopUp mounts
10 Philipps LCD monitors
1 GSM Werbetechnik special mount
10 Apple TV boxes

Hardware Audio + Video M-Markt Owingen:

1 Giada audio player
1 Philipps LCD monitor
1 Peerless PopUp mount
1 Giada video player

Hardware Audio + Video Wohn Schick Rottweil

1 Giada audio player
1 Philipps LCD monitor
1 Peerless PopUp mount
1 Giada video player

Hardware Audio K-Markt Rottweil

1 Giada audio player

Customer Review

“The echion AG proves to be s competent full-service provider during both the planning and the implementation. Since the start, which was their competent advice on the professional implementation in our stores, we felt and still feel well guided and looked after. A big thank you for the good cooperation. We are very much looking forward to next exciting projects with the echion AG.”

Judith Schick Pieper, CEO Wohn Schick

Instore concept Zwilling

Initial Situation

As part of the redesign of the flagship store in Solingen, Germany, Zwilling has set itself the goal of increasing their customer experience in the shop. Shopping for exclusive houseware has become an exhilarating experience for all Zwilling customers through the integration of premium sound and digital signage. To do so, Zwilling relied on echion´s many years of experience and know-how.

Project description

To support the different brands of Zwilling, Staub, Demeyere, Ballarini and Miyabi, a total of seven 55” portrait format displays were integrated into the shopfitting.

A 98” display behind the cash register completes the setup.

echion relies on the extensive and high-quality audio technology from NewTec for premium sound. The Wi-Fi speakers for the light rail fit perfectly into the concept of the store and provide prime sound on the area.

Adapted formats give Zwilling a completely new flair through the introduction of individual digital signage solutions at different touchpoints.

The music program created especially for Zwilling ensures a noble atmosphere that meets both the high quality of Zwilling as well as the high demands of Zwilling customers.

The Sound of Zwilling

Shopping at Zwilling seems like a visit to a Michelin-starred restaurant – except that instead of lamb fillet and crème brulé, the high-quality products are in the focus and the quality is not only noticeable with the eyes, but also with the ears. Zwilling is a special and noble brand of a superior nature which is exactly how the brand should be presented musically. For this, we leave nothing to chance: a hand-picked menu of jazz and lounge, enriched with sophisticated pop and chilled beats reflect the taste of the customers and ensures an exclusive shopping experience.

Instore Solutions for Car Dealer Reisacher

initial situation

In 2020, the Reisacher Group opened its large BMW brand world dealership for BMW, BMW i, BMW M, MINI, ALPINA and BMW Motorcycles in Augsburg. Covering an area of 36,000 square meters, the dealership sets standards in the areas of customer orientation, digitalization and sustainability. As service provider, echion AG was responsible for the equipment set up with premium audio and LED.

the Projekt

The optical highlight of the digital signage installation is the 55 m² LED wall on the outer facade facing the main street. It was complemented by LED bands connected to a digital wayfinding system customized for Reisacher, which guides customers to the right place on the premises as soon as they enter the premises. Inside, an 18.1 m² L-shaped LED display and an 8 m² double-sided LED become an attention-grabbing eye-catcher.

Premium Sound for the show rooms

The echion music editorial team developed an exclusive in-store sound program for the BMW showroom as well as for the MINI and BMW Motorcycles areas. The special challenge for the hardware equipment was to separate the seamlessly merging sales areas acoustically and precisely from each other and also to be able to guarantee interference-free consultation from every point of the salesroom. In order not to compromise the modern, minimalist visual design of the car dealership with visible cable runs, wireless loudspeakers were selected that could be seamlessly integrated into the existing lighting concept.

Hardware LED

LED exterior façade – 55.9 sqm².
Brightness: 8.000 cd/qm² -Pixel distance 10 mm
LED wall – 7.4 sqm
brightness: 6.000 cd/sqm² -pixel distance 3,9 mm
LED Service Garage – 17.9 sqm²
LED vestibule – BMW 4.7 sqm²
LED wind trap – mini 4.7 sqm²
Brightness: 6,000 cd/sqm² – Pixel pitch 3.9 mm
LED display – mini L-shape 18.1 sqm²
Brightness: 1.000 cd/qm² – Pixel pitch 2,5 mm
LED display double-sided – motorcycle 8.2 sqm²
brightness: 1.000 cd/qm² – pixel pitch 2,0 mm

Hardware Audio

54 wireless speakers Audio Pro Business SP-1 & SP-3
7 wireless subwoofers SUB-1 & Sub-3
5 TX-1 wireless transmitters,
5 VOL-1 volume controls

This is what our customers think:

“Our projects with echion were supported with quick communication channels and competent handling. During our joint cooperation, we especially appreciated the very personal, yet professional support and the competent project management.”

Digitale Menu Boards IKEA

initial situation

IKEA’s wish was to fit out all their home furnishing stores in Germany with digital signage poster boards providing information on the subject of food/restaurant. By digitising the menu boards, the aim was to enable both the IKEA head office and the individual stores to quickly and flexibly create and exchange standardised, visually appealing offers. The idea was for customers to be able see up-to-the-minute offers at a glance and be made aware of mealtime-specific menus (breakfast, lunch, afternoon tea/coffee, dinner) by special highlights.

Projektbeschreibung

As a full-service provider, echion AG offers an overall concept consisting of hardware, software, content production and management, installation and support

Hardware

The hardware used comprises digital signage poster boards of various sizes in portrait or landscape orientation plus one or two digital signage screens. The placement points for the displays are the entrance foyer, the furniture showroom and the restaurant lobby area.

The video playback hardware is a deployment-optimised Windows-based system designed for professional digital signage applications. The software and client content allocation platform is produced by echion.

Contentproduktion und Contentmanagement

Based on IKEA’s requirements and specifications echion produces various templates for presenting both food and retail-related content. The templates use a visually uniform and contemporary design as expected by consumers in modern retail spaces.

For content control, an individual content allocation platform (content management system) was designed and developed specifically for IKEA. That gives the IKEA head office the ability to centrally control the content for the individual stores. It also gives the stores flexibility – by virtue of the option of removing or swapping offers and creating their own individual daily offers based on a template.

The support provided by echion comprises the following services:

Daily control and monitoring of the functional capacity of the system and the content allocation platform for the home furnishing stores
Central control and maintenance of hardware and software
Remote maintenance of the systems
IP-based data communication via DSL or existing network
Branch-specific content allocation for all sites, individual content planning
Installation of software updates
Technical support / 24/7 phone hotline

Resümee

echion AG has been working with IKEA in Germany in the area of digital in-store communication since 2009 and is familiar with all the necessary processes, the centralised structure and decentralised control by the individual home furnishing stores.

As part of the “Instore Audio” project, echion AG controls daily playlists for each individual store in Germany, designs and produces content (promotion spots) on request and in consultation with the head office in Hofheim, and enters them into the individual program nationwide.

In addition, echion AG is in constant communication with all home furnishing stores (LMS and building services) to co-ordinate local content and/or local requirements and adjustments.