Migros Industry is a central component of the Migros Group and is one of the largest private label producers in the world. With five high-performance segments in Switzerland and production sites and trading platforms abroad, it produces more than 20,000 food and non-food products. In addition to production for the parent company Migros, Migros Industry also manufactures private labels for international companies.
Tasting experiences at the point of sale
Migros offers its customers the opportunity to taste a variety of its own products. In over 100 selected stores, visitors can sample one of around 10,000 products every week. These tasting stations are permanently installed and create a direct link between the product and the customer.
Screen presentations for more information and emotion
In addition to the tastings, digital screens will also provide a special experience in future. These will not only present promotions and advertising, but also provide exciting insights into how the products are made. Visitors can learn all about the origin, production and values behind the products via appealing moving images. This combination of taste experience and emotional appeal is intended to be convincing, strengthen the emotional bond, make the story behind each product tangible and thus increase sales.
