Kategorien: Digital Signage

Innovation for a perfect leisure experience at aquaplex Eisenach

Sauna, swimming, sport & fun. In addition to an indoor and outdoor pool, aquaplex Eisenach also has a relaxing sauna world and a fitness studio with a wide range of courses. To further improve the experience for guests, the aquaplex has been equipped with innovative digital signage solutions and a digital spa map.

Inspiring digital signage solutions on the guests' journey

Two individual screens welcome visitors in digital form right from the entrance area. The screens present current offers, event tips and inspiring insights into the aquaplex world, creating a pleasant atmosphere and making it easier for guests to enjoy their leisure time. The clear, concise information shortens the perceived waiting time for guests and makes communication easier for staff.

Digital solutions are also used in the health world, the fitness studio in the aquaplex: four existing screens have been equipped with echion video players and provide motivating content, event information and appealing videos that enhance the training experience.

A special highlight is located at the sauna entrance: a double-sided shop window screen that has been attached to a suitable ceiling mount. Thanks to a brightness sensor, the display brightness automatically adjusts to the lighting conditions. The 3,000 nits surface facing the window offers brilliant image quality even in direct sunlight, while the 1,000 nits surface on the inside presents the daily infusion schedule for sauna guests in an appealing way.

The aquaplex’s gastronomy also benefits from the new, digital communication: a 55-inch screen presents the culinary offer in appetizing visual language, facilitates decision-making and improves communication with hungry guests.

Eine gemütlich- einladende Couchecke über der ein Bildschirm eine weibliche Person zeigt
Blick auf den Trainingsbereich der Aquaplex mit verschiedenen Trainingsgeräten
Ein Bildschirm zeigt eine Werbegrafik für die aquaplex Postkarte

Individual control and simple management

The content is reliably and automatically transmitted to the respective screens via the echion video players. With echion’s own content management system, the content can be conveniently and centrally booked and updated – a great relief for the employees on site.

thermenplan.de – Digital infusion plans at the touch of a button

Tailor-made communication for the sauna experience

The double-sided screen at the sauna entrance plays a central role in communication. The daily infusion schedule is shown dynamically and clearly on the display. Current events in the sauna area, such as the themed sauna, are also communicated here. Thanks to the browser-based platform thermenplan.de, data can be entered quickly and easily. With just a few clicks, thermenplan.de generates the content in the perfect format for the sauna display. The templates in aquaplex design ensure a uniform look and recognition in all areas. Visitors thus enjoy optimal orientation and always up-to-date information for a relaxed sauna experience.

Hardware

2 Samsung QM55C
1 Samsung OM55N-DS
1 QH75C
4 screen mounts
8 echion players

Customer testimonial

“Thanks to the digital signage solutions and the digital infusion schedule from echion, we can now communicate information such as offers, events and services to our guests even more quickly and easily. Digital maintenance saves us a lot of time and makes our daily work much easier. The scope for design in particular makes it possible to present content flexibly and in a targeted manner. We are very satisfied with this modern solution, which benefits our guests and our team in equal measure.”

 

Sebastian Pütz, aquaplex operations management

Digital display systems in Bernaqua

Bernaqua is a popular adventure pool and spa in Bern’s Westside, known for its wide range of leisure activities and first-class wellness area. The facility offers a unique combination of swimming fun, relaxation and sporting activities. With various pools, slides and saunas, Bernaqua attracts both families and those seeking relaxation and has established itself as one of the leading leisure facilities in the region.

Digital display systems in Bernaqua

To optimize customer communication, a total of nine screens were used at Bernaqua, which are controlled by our software. For example, the new screen in the massage area informs the staff responsible about the next booked massages and the corresponding personal information – an efficient form of internal communication. The monitor at the entrance to the adventure pool, on the other hand, serves as an information point for customers. Both factual information and dynamic content are presented here to appeal to viewers emotionally and inspire them to visit.

Challenges and innovative solutions

The biggest challenge in this project was the special conditions of an adventure pool. The high temperatures and tropical humidity of up to 95% required creative solutions. For the screens in question, technology from the aerospace industry was therefore used to prevent overheating and keep the moisture out of the housing. These screens are housed behind a durable protective glass that is resistant to chlorine and other chemicals found in a bathroom.

Digital signage in the k kiosk: a step into the future

The Swiss retail company Valora is using digital screens in its k kiosk outlets to promote sales. This project replaced the traditional illuminated advertising boxes and introduced a digital redesign of tobacco advertising in the sales outlets. Almost 900 locations throughout Switzerland were equipped with screens to provide tobacco product suppliers with a modern and efficient platform for their promotions.

Efficient implementation and appealing communication

During the rollout, all k kiosk outlets that stock tobacco products were equipped with one or two screens in the counter area. Depending on the location, the visual communication was also supplemented with a monitor in the tobacco wall. To ensure a homogeneous appearance, the displays were fitted with uniform frames, so-called bezels. In future, the screens will show advertising films that the cigarette manufacturers will upload to the content management system themselves. As a result, the content can be controlled in terms of time and location, which ensures a target group-oriented approach. The diversity of the sales outlets in terms of their design, size and sometimes difficult-to-access locations required a particularly systematic project organization.

Implementation

  • Equipping almost 900 locations throughout Switzerland with screens
  • Placement of one or two screens in the counter area and in the tobacco wall
  • Homogeneous appearance thanks to uniform frames

Digital signage for Migro

Digital customer communication at Migros Aare

The Migros Aare Cooperative, one of Migros’ ten cooperatives, was formed in 1998 from a merger of the Bern and Aargau/Solothurn cooperatives. With two new digital projects, it is setting standards in customer communication and strengthening the dialog with its customers.

Digital screens at the fresh food counters

Screens were installed above the fresh meat, fish and cheese counters at two Migros Aare locations. The animated content presents appetizing images of prepared dishes, promotions and recommendations from the head butcher. Additional services such as individual preparations and special marinades complement the diverse content. This digital communication with a targeted approach is intended to increase customer frequency at the fresh food counters, boost sales of the products and improve orientation in the stores.

The digital wish tree - focusing on customer wishes

Migros Aare’s “Wish Tree”, an innovative project to involve customers directly in the design of the product range, allows them to submit their product wishes via a touchscreen terminal. This approach was honored with the “Digital Signage Best Practice Award 2012” and the “POPAI D-A-CH Digital Award 2013”. The most popular customer requests appear in a ranking list and help Migros to tailor its product range to the wishes of its visitors. The system has been successfully implemented in nine stores and many of the most popular products can now be found on the shelves. Registration with the personal customer card ensures that the results are reliable and representative.

Implementation

  • Equipping the fresh food counters (cheese, fish, meat) with two screens each
  • Content conception and creation of the entire content
  • Integration of a local application for easy control and management of content

Interactive information system and displays for Swissprinters

Digital foot analyzer with integrated camera for SportXX

M-Industry: Digital signage solutions for a modern customer approach

Migros Industry is a central component of the Migros Group and is one of the largest private label producers in the world. With five high-performance segments in Switzerland and production sites and trading platforms abroad, it produces more than 20,000 food and non-food products. In addition to production for the parent company Migros, Migros Industry also manufactures private labels for international companies.

Tasting experiences at the point of sale

Migros offers its customers the opportunity to taste a variety of its own products. In over 100 selected stores, visitors can sample one of around 10,000 products every week. These tasting stations are permanently installed and create a direct link between the product and the customer.

Screen presentations for more information and emotion

In addition to the tastings, digital screens will also provide a special experience in future. These will not only present promotions and advertising, but also provide exciting insights into how the products are made. Visitors can learn all about the origin, production and values behind the products via appealing moving images. This combination of taste experience and emotional appeal is intended to be convincing, strengthen the emotional bond, make the story behind each product tangible and thus increase sales.

Infotainment and digital signage for Swiss Post

Digital signage in fitting rooms for WELLE7

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