KNEUSS Güggeli, a traditional Swiss family business from Mägenwil, now in its third generation, combines tried and tested recipes with visionary ideas. With over 200 employees, the company ensures that the highest quality and freshness are guaranteed in every product. To further develop the shopping experience, KNEUSS Güggeli has teamed up with echion Schweiz AG to implement a smart store solution in container format that is accessible around the clock and equipped with digital signage and an intuitive Scan & Go function.
The "KNEUSS GüggeliBox" as a digital 24/7 smart store
KNEUSS Güggeli sought to expand its business model with the aim of creating a completely staff-free store that is accessible around the clock – the “KNEUSS GüggeliBox”. This innovative solution offers a selection of regional produce and products from local suppliers and farmers in addition to the well-known Güggeli products. As the technical partner, echion Schweiz AG was responsible for the entire project management and implemented the concept in a 20-foot container supplied by SCS Storeconcept AG. The entire purchasing process and access to the GüggeliBox is carried out via the FAST aXs web application from echion Schweiz AG. In addition, eight refrigerated compartments were installed for Click & Collect orders.
Digital signage in the KNEUSS Güggeli store
For intuitive customer guidance, a 12-inch screen was installed on the outside of the container, which displays the QR code for entry and provides current offers. Inside, a 43-inch screen provides additional information, such as instructions on how to use the FAST aXs Scan & Go function and product information. The content on the screens was designed by the experienced motion graphics team at echion AG and ensures modern, appealing visual communication.
Innovative audio communication in the KNEUSS Güggeli store
To optimize the shopping experience, an audio feature was developed: a “welcome voice” that is automatically triggered by a sensor as soon as customers enter the store. The client interface developed by echion AG ensures that this greeting is tailored to the number of visitors in the store. The shopping experience is complemented by a target-group-specific music program that creates a pleasant atmosphere.
