Läderach is known worldwide for high-quality Swiss chocolate, artisanal quality, and a premium brand experience. This brand promise should also be consistently and modernly experienced at the point of sale internationally. Against this backdrop, a global digital signage solution was gradually introduced to display content flexibly, in line with the brand, and across locations.
Brand presentation in stores and shop windows
Läderach relies on our expertise to implement an international digital signage setup with up to 700 screens at up to 380 locations worldwide. The focus is on two predominantly used installation concepts, which are supplemented by local special solutions:
In the stores
a 55-inch Brandwall screen is used, which is integrated into the existing store design. Above the sales counter, it serves as a central eye-catcher in the store. The screen acts both as an information display and a visual brand element, supporting consistent brand communication directly at the point of sale.
In the shop window
a 65-inch shopping window stele in portrait format is used. It is aimed specifically at passersby outside the store, attracting attention and arousing interest in the store. This stele displays content that is also used on Läderach’s social media channels.
This creates a high level of recognition across various communication channels and a consistent brand experience throughout the entire customer journey – from the initial digital contact to the brick-and-mortar store.
Central project management with international scalability
As the partner responsible for the project, we take on the overall management of the project. In addition to conceptual planning and project management, this also includes technical implementation, including software, hardware, and international coordination.
Centralized project management creates clear structures and at the same time enables a high degree of scalability across country and market boundaries. The different requirements of global markets and branch concepts are specifically taken into account.
Clear processes and independent content management
For Läderach, the project has resulted in defined processes and reliable implementation across all locations. The software used enables independent and simple content management. Content can be flexibly controlled, quickly adapted, and played out globally. This ensures a consistent premium brand experience across all locations.
Hardware per location
- At least one screen including mount (55 inches) – Philips
- At least one stele (65 inches) – Philips
- Navori Stix plus associated media player
Customers voice
„Working with echion AG is very professional, fast, personal, and solution-oriented. Within just a few months of the project launch, we were able to install more than 60 screens and media players in over 10 countries worldwide.“
Thomas Bergmann,
Digital Transformation Manager Retail