In 2017, Mobiliar, one of the largest and most popular insurance companies in Switzerland, decided to modernize the shop window communication in its 160 agencies. Instead of fabric posters, modern screens are now used to convey dynamic content.
Adaptation to individual architectural conditions
A total of 97 locations were equipped with digital screens and/or analog modules in sizes 42, 55 and 65 inches. In future, customers will be encouraged to visit the agency through appealing digital communication, while up-to-date information on insurance services and employee skills will be displayed at each individual location.
The architectural diversity of the agencies was a particular challenge. In order to do justice to this, we visited each agency in advance, analyzed the space available and the customer flow. Based on this, we developed flexible modules that can be used in a targeted manner depending on the agency situation. This enabled quick and efficient installation on site.
Targeted digital communication
The trilingual communication in German, French and Italian ensures that the target group is fully addressed. The modules were rolled out quickly from February to July 2018, accompanied by comprehensive training for all general agencies so that local events can also be communicated easily via the new systems.
Implementation
- Equipping 97 locations with digital screens and/or analog modules
- Inspection and visualization of each location
- Trilingual communication
- Training for all general agencies
