Kategorien: Digital Signage
Digital signage for WELLE7
Digital signage solutions for Globus
Digital signage solutions for TOPCC
Digital shop window communication at Mobiliar
In 2017, Mobiliar, one of the largest and most popular insurance companies in Switzerland, decided to modernize the shop window communication in its 160 agencies. Instead of fabric posters, modern screens are now used to convey dynamic content.
Adaptation to individual architectural conditions
A total of 97 locations were equipped with digital screens and/or analog modules in sizes 42, 55 and 65 inches. In future, customers will be encouraged to visit the agency through appealing digital communication, while up-to-date information on insurance services and employee skills will be displayed at each individual location.
The architectural diversity of the agencies was a particular challenge. In order to do justice to this, we visited each agency in advance, analyzed the space available and the customer flow. Based on this, we developed flexible modules that can be used in a targeted manner depending on the agency situation. This enabled quick and efficient installation on site.
Targeted digital communication
The trilingual communication in German, French and Italian ensures that the target group is fully addressed. The modules were rolled out quickly from February to July 2018, accompanied by comprehensive training for all general agencies so that local events can also be communicated easily via the new systems.
Implementation
- Equipping 97 locations with digital screens and/or analog modules
- Inspection and visualization of each location
- Trilingual communication
- Training for all general agencies
Digital signage solutions for UPC
Area Information System (AIS) for Mobimo
Area Information System (AIS) for Mobimo
Digital information system for the Migros Club School Lucerne
Migros Club School, the largest educational institution in Switzerland, offers a wide range of continuing education courses at 50 locations. Every year, around 400,000 people attend courses in over 500 categories, from yoga to language courses. We were commissioned to develop an overall digital concept for the Lucerne Club School that presents the range of courses in a clear and modern way.
Innovative digital steles for a better overview
The project focused on replacing the traditional wall of brochures with seven digital steles. These were designed in two versions – free-standing or wall-mounted – and are each equipped with a 40″ screen at the top and a 22″ touchscreen at the bottom. Both models are barrier-free and therefore also offer people in wheelchairs easy access to all course information. In future, all Club School courses and training programs can be conveniently searched, selected and booked directly via the steles. If you are still unsure, you can have the course offer sent to you by e-mail and decide at home.
Future-oriented and cost-efficient solution
Thanks to this digital solution, the Club School’s range of courses is always up to date. The changeover not only saves printing costs, but also increases customer awareness.
Implementation
- 7 digital steles at the 3 locations Lucerne, Zug and Sursee
- Creation of a design template for the construction of a prototype made of solid metal with a lockable service flap and two attached brochure holders for analog communication.
Digital signage solutions Donautherme Ingolstadt
„Turn each day into a new experience“ – this is the motto of the new Donautherme in Ingolstadt.
Since its opening in March 2023 several echion digital signage solutions are an integral part of the modern guest experience at Donautherme.
New Situation at Donautherme
After almost four years of construction inauguration of the new Donautherme in Ingolstadt was in March 2023. After taking over of the site Stadtwerke Ingolstadt Freizeitanlagen GmbH realized core renovation during running operation as well as a new building of the thermal spa.
The new annex is ready to welcome approximately 400.000 visitors per year, who will experience an attractive and versatile recreational offer: Besides peace and quiet in the thermal spa or one of the seven saunas, it provides fun and action in the recreational pool with two additional slides. A self-service restaurant in the pool area and a classic restaurant in the sauna area offer an extensive gastronomy. Company GMF GmbH & Co. KG (Company for development and management of recreational systems) will take over operations management.
Digital Signage as Part of the new Spa Concept
With extensive modifications and an innovative design, a new modern appearance was in the focus. In addition to optical factors, it is the goal to communicate information and offers to the visitors quickly and simply. The echion AG flexible digital signage solutions have therefore become part of the new Donautherme and optimally present each touchpoint.
Within one week we realized the complete digital signage installation at Donautherme with our installation team: eleven single screens and one projector optically support the single areas. Two digital signage walls, consisting of three video wall screens each, mounted next to each other, round off the concept.
The outdoor screen on the slide tower fulfills the special safety and weather-related requirements without an additional frame.
Digital Signage in all Areas
The new digital signage installations are not only an optical eye-catcher but flexibly transport information, offers and emotions to the visitors taking under consideration the new Donautherme CI:
- Digital schedules for daily aromatic steam events in the saunas
- Menu boards in the food court showing daily menus and culinary specials
- Price overviews of the single areas in the entrance hall
- Exercise and therapy offers are displayed at the wellness counter
- Two screens in sauna lounge as well as a projector in the relaxation room display relaxing nature contents
- Additionally, all digital signage installations show appealing contents of the different spa areas
Together with company Stadtwerke Ingolstadt Freizeitanlagen GmbH and company GMF GmbH & Co. KG we worked out a widespread concept for customer approach on all important touchpoints and adapted the solutions accordingly.
Digital Signage Content: Production and Administration
The echion AG motion graphics team designed and produced all contents for opening of the new spa together with the Donautherme marketing department. The digital content was completely adapted to the latest look & feel to guarantee the recognition factor in all areas. Even the mascot ”Otti“ was animated for digital signage and is an inspiration especially for the little guests.
No matter if price overviews, wellness or restaurant offers – the contents give you the relevant information at the right location and general, relaxing mood contents support the pleasant atmosphere in each area.
Important: The digital signage contents need to be flexible and adaption must be possible with minimum effort: all contents can be monitored, administered and new contents may be added at any time by means of the echion-own content management system, the echion Manager.
Hardware
Screens:
- 2 video walls consisting of 3 ea Samsung VH55B-E
- 1 Samsung SH37R-B in stretch format
- 1 Samsung QM75B
- 5 Samsung QM55B
- 1 Samsung QM43B
- 2 Samsung QM65B
- 1 outdoor screen Samsung OH55A
Beamer:
- 1 projector Panasonic PT EW 530
Player & Control-System:
- 11 echion video players
- 1 controls broadcast
Customer Opinions
“Alongside the team of echion AG, we have implemented an absolutely cohesive, modern, and flexible concept for our new DONAUTHERME. The collaboration has been and continues to be professional, creative, innovative, and uncomplicated. From the very first moment, we felt well taken care of and could rely on echion AG as a strong partner. Many thanks for the outstanding commitment from the entire team – it has become a magnificent thermal experience that brings joy to us, the TEAM DONAUTHERME, and above all, our guests every day.”
Simone Hofbauer, Site Manager Donautherme
“We are very thankful for the opportunity to cooperate with echion AG as a reliable partner in this extraordinarily complex large construction project. The designed instore solutions for the various touchpoints and the proposed ideas convinced and thrilled us from the beginning– especially through the beautiful and very emotional content. It becomes clear that quality and coherence of the entire concept is important to echion AG. We counsel and support various spas in Germany and would work together with echion AG again at any time.”
Sebastian Poppek, GMF
Corporate Identity Sound Design Globus
A uniform and distinctive brand sound is a very important element for an integral presentation of a company’s brand and acoustic business card. In line with the big brand relaunch GLOBUS trusted in echion Mediagroup and now also acoustically communicates the brand with an individual corporate identity sound design.
Acoustic Communication of the Brand
GLOBUS has undergone a complete relaunch of its branding since 2021. The active redirection of the appearance started in spring 2022 with a logo re-design. The new corporate identity is now step by step being implemented in all outlets and market halls. Starting with the small price tag on the shelf to the complete outside perception on parking lots and buildings – the new GLOBUS branding will soon integrally appear on all touchpoints. This redirection also had to be realized acoustically: with a new corporate identity sound design.
Flexible Application of the Sound Design
The goal was to develop a corporate identity sound design, which strategically implements the new brand equity on all relevant channels – from radio to social media to the GLOBUS-own instore radio program. For this program we not only developed background music tracks for spots, but also modified tracks for editorial use e.g., for weather and news.
The newly defined brand equities of GLOBUS were acoustically interpreted in several workshops with the marketing team, afterwards company DIE KLANGMACHER composed the new sound in their own studio.
Long-term and Convertible Application of the new Sound Concept
The entire design should not only be unique, but also sustainable. The new corporate sound was composed for flexibility: single audio tracks can be exchanged or added and, therefore, the compositions enable refreshing or seasoning.
Additionally, two new corporate voices were casted, who are now the brand ambassadors of GLOBUS. One male and one female voice are now representing the brand GLOBUS at the point of sale.
The new GLOBUS corporate identity sound is distinctive and unique and an important element of the new branding. The sound as well as the speakers’ voices transport the brand GLOBUS from the studio to the shoppers – on all audible channels and media, for a long-term recognition factor.
