With the opening of its first store in December 2024, Rossmann entered the Swiss market and laid the foundation for further international expansion. Since then, the store network has continued to grow steadily, with the goal of offering customers in Switzerland the same consistent shopping experience associated with the brand. Alongside product range and store design, the acoustic atmosphere within the stores also plays an important role.
Creating the Right Audio Atmosphere for the Rossmann Shopping Experience
The newly opened Swiss locations initially launched without background music, leaving an important element of atmosphere and brand perception missing from the retail environment.
Together with echion Communication (Schweiz) AG, an instore radio solution was developed that not only enhances the customer experience within the stores, but can also be seamlessly integrated into existing infrastructures. At the same time, the solution has been designed to support future expansion.
Since December 2025, a total of 12 stores have been equipped with the echion music player, with additional locations already in planning. The compact devices were connected directly to the existing sound systems and installed without the need for structural modifications.
At the Solothurn location, the concept was expanded even further:
A professional audio system with multiple streaming channels and integrated 360-degree speakers ensures a consistent sound experience across several floors.
The new musical concept enhances the overall shopping experience, improves the atmosphere within the stores, and also creates a more pleasant working environment for the on-site teams.
Professionally Curated Music Programme for the Stores
Rossmann Switzerland relies on a fully licensed, SUISA-free music programme provided by echion Communication (Schweiz) AG.
The programme was specifically developed for retail environments and guarantees uninterrupted music playback. The carefully curated music selection supports the brand atmosphere within the stores and accompanies customers pleasantly throughout their shopping journey.
Kundenstimme
“The instore radio solution from echion delivers exactly the energy we want in our stores. It creates atmosphere, strengthens our brand, and is equally well received by customers and our teams. The collaboration is straightforward, fast, and highly efficient — exactly what you need in a dynamic environment.”
Fabrizio D’Ascenzo
CEO
ROSSMANN Switzerland AG