The Swiss retail company Valora is using digital screens in its k kiosk outlets to promote sales. This project replaced the traditional illuminated advertising boxes and introduced a digital redesign of tobacco advertising in the sales outlets. Almost 900 locations throughout Switzerland were equipped with screens to provide tobacco product suppliers with a modern and efficient platform for their promotions.
Efficient implementation and appealing communication
During the rollout, all k kiosk outlets that stock tobacco products were equipped with one or two screens in the counter area. Depending on the location, the visual communication was also supplemented with a monitor in the tobacco wall. To ensure a homogeneous appearance, the displays were fitted with uniform frames, so-called bezels. In future, the screens will show advertising films that the cigarette manufacturers will upload to the content management system themselves. As a result, the content can be controlled in terms of time and location, which ensures a target group-oriented approach. The diversity of the sales outlets in terms of their design, size and sometimes difficult-to-access locations required a particularly systematic project organization.
Implementation
- Equipping almost 900 locations throughout Switzerland with screens
- Placement of one or two screens in the counter area and in the tobacco wall
- Homogeneous appearance thanks to uniform frames
